Aesthetics, cosmetic, and med spa clients want to stay in the know, and email marketing helps that happen. But there is a right and a wrong way to email your clients. Read on for the Do’s and Don’ts of email marketing to your patients or clients.

Trying to figure out which type of online marketing you need for your dermatology practice? Find out the best ways to connect with your patients and get more new patients with digital marketing for your medical practice.

Getting healthcare email marketing up and rolling for your medical practice benefits your patients and you. The key is to build lasting connections so you’re the provider they prefer to see and here’s what you need to know to start.

How to tell if social media is making a difference in your practice. Do the posts you make turn into patients? Find out how you can measure social media success.

There’s a way to grow your practice by selling more products and services to current patients, bringing on more new patients, and securing referrals that contribute to the community feel and growth of your practice and it's not sales.

You wish you were performing more procedures or selling more products. And it's not that you don't have a full schedule but your patients aren't utilizing all that you offer until now. How to sell more without selling a thing.

A lockdown showed us many things, including, it’s time to find new ways of having our products and services accessible to our customers —your patients. Get started selling your products online.

Blogs are one of the highest-ranked forms of media used in content marketing strategies. Patients are online, looking for information. If you can be their source of that information, you've caught their attention and your strategy has already begun working for you.

What’s not to talk about when you have the potential to maximize your marketing strategy, increase your web traffic and gain more patient leads?  Medical SEO.

Your colleagues are talking about it and it seems to be working…

When you improve website and local SEO you become more visible to your potential patients. When they want to locate a local physician to book an appointment or gather information on a skin condition, treatments and/or products, your website is the one you want them to find.

It’s confusing copy vs content. Which is which and how will it help your medical practice. Website content is designed to showcase your medical expertise.

The basics for building your medical website. What are the must-haves? How to visualize the layout and web pages every website needs.

The how and why you should include a CTA with all your content. What is a call to action and how can you use it to reach out to your potential patients to continue the conversation offline.

Find out all the ways your content can work for you. Repurposing content saves you time and money and extends your reach to a broader audience.

Easy DIY marketing for your aesthetics or cosmetic derm practice. Quick things you can check off the list to make sure you’re getting in front of your patients.